Our Story

Growing up in Luton, I remember the town in the 1990s and early 2000s as a very different place. There was a real buzz about it. The nightlife was thriving, bars and venues were busy, and people travelled from miles around for a night out in Luton.

The town centre had energy. People came out to eat, drink, socialise and enjoy themselves.

Over the past two decades, I’ve watched that gradually change. Luton’s nightlife and social scene declined and, somewhere along the way, many local people got into the habit of travelling elsewhere for a meal, a few drinks or a good night out.

Having grown up here and seen that change first-hand, I wanted to do something about it.

I wanted to invest back into my hometown and create a venue that would give people a reason to stay local — somewhere with quality, atmosphere and a great experience, but also somewhere people could feel comfortable and safe.

That idea became Mason’s.

Mason’s began with my vision and investment, but bringing it to life was not something I did alone.

Another Lutonian had seen many of the same changes in the town and shared the belief that Luton deserved somewhere better to go. He believed in the concept, invested alongside me and, together, we turned the idea into Mason’s.

Today, Mason’s is run by Gabriella, who is equally passionate about Luton and about what the venue can contribute to bringing life back into the town.

She works incredibly hard every day to keep the venue moving and to turn the original vision for Mason’s into the experience we want people to have every time they walk through the door.

The name has a very personal meaning.

Mason’s is named in memory of my son, Mason, who passed away at the age of 22.

Mason loved going out, socialising and enjoying himself, so when it came to naming the venue, it felt like a fitting tribute to him.

Mason’s is about people coming together, enjoying good food and drinks, socialising and making memories — the things Mason himself loved to do.

It felt only right that a place built around enjoying life and bringing people together should carry his name.

From the beginning, the ambition for Mason’s has been bigger than simply opening another venue.

We want to play our part in bringing life back into Luton town centre and giving local people somewhere they genuinely want to spend their time.

For years, one of the things you hear people say about Luton is, “There’s nowhere decent to go.”

I’ve heard it countless times myself — and it was one of the reasons I wanted to create Mason’s in the first place.

But creating good venues is only half of the equation. For them to survive, grow and become part of the town, people have to use them.

That matters to me not just as the owner of Mason’s, but as someone who grew up here.

If we want Luton to have good restaurants, bars and places to socialise, we have to support the businesses prepared to invest in creating them. Otherwise, we risk losing them and seeing yet another venue become another empty building in the town centre.

If we don’t use what we have, eventually we lose it.

And then we’re back to saying, “There’s nowhere to go in Luton.”

I don’t want that to be Luton’s story.

Changing people’s habits doesn’t happen overnight. After years of travelling to other towns and cities for nights out, getting people to think about Luton again has been one of our biggest challenges.

But we believe it can change.

Luton is entering an exciting new chapter. With Luton Town Football Club’s new Power Court stadium being developed close by, alongside new homes and the wider regeneration of the surrounding area, this part of town has the potential to become a new hub for Luton.

But regeneration is about more than putting up new buildings. A thriving town centre needs people in it.

It needs people eating in its restaurants, drinking in its bars, meeting friends, celebrating occasions and supporting the businesses that have chosen to invest here.

We want to see a culture of going out in Luton return — a town centre where people meet after work for a drink, go out for dinner, celebrate birthdays and special occasions, or spend a Friday or Saturday night without automatically feeling they need to travel somewhere else.

We’ve made a substantial investment because we believe in Luton and what it can become. We’ve created a quality venue with a welcoming atmosphere where people can eat, drink, socialise and enjoy a great night out in a safe environment.

Now we want people to experience it — and support it.

Support local. Meet local. Eat local. Drink local. Celebrate local.

Every time we choose to spend an evening in our own town, we help create the kind of Luton we all say we want.

I remember when people travelled to Luton for a night out rather than travelling away from it.

I’d love to see that happen again.

Luton Town Football Club’s new Power Court stadium is currently targeted to open for the start of the 2028/29 season. With Mason’s so close to the development, I see the years leading up to that moment as a huge opportunity — for us, for the town and for its supporters.

Our ambition is simple: to build Luton’s biggest matchday fan community on the road to Power Court.

I want Mason’s to become a place where Hatters come together before and after matches — with friends and family — to share the build-up, the atmosphere, the wins, the disappointments and everything that comes with supporting your club.

But a community like that cannot be built by a venue alone. It needs people to get behind it.

We have put our investment, our time and our belief behind Luton because we genuinely believe this town can have a thriving social scene again. If you believe that too, I’m asking you to support Mason’s.

Come in. Bring your friends. Meet here. Eat here. Drink here. Celebrate here. Make Mason’s part of your matchday and part of your town.

Every time you choose to support a local venue, you give it the chance to survive, grow and become part of Luton’s future.

By the time Power Court opens its doors, I don’t want Mason’s simply to be a venue near the new stadium. I want it to be a place Luton supporters helped build into part of the journey — a genuine home for the fan community on the road to Power Court.

Let’s build it together. Support Mason’s. Support Luton.

And if Mason’s can play its part in bringing Luton back to life, while carrying the name of someone who loved getting out, socialising and enjoying life himself, then it will have achieved exactly what I hoped it would.